Two Internet Tools You Must Have to Start Building You Home Based Buisness
Thursday, October 30, 2008 at 1:00AM So you want to start laying the ground work for getting people attracted to you.
First of all, you are going to need some tools. Once you begin promoting your business on the Internet, you will need a place where to send your prospects to get more information, or sign up for a newsletter.
Your parent company is not a good choice for Attraction Marketing.
On Attraction marketing you are interested on branding you, and the prospect identifying you as a leader the may want to follow.
One of those indispensable tools is a landing page, a blog or a website. If you building your business on a shoe string a blog or a landing page are your best options, they are free (with limited capabilities), or very inexpensive (with more functionality).
The other tool you need is an auto-responder, to keep in contanct with your prospects on a automated way.
I want you to understand that this is a business, and as a business you are going to have to invest on its growth. I am going to lead you in the direction that is most effective, and at the same time staying
with in a budget.
I expect you to invest on two things:
- Your Internet presence (blog, landing page, auto-responder, website). You don't have to do all four at the beginning, but you are going to need to do at least two to start with.
- Your business knowledge. You need to know more than the prospects you are going to be attracting, these people are coming to you because of your business "know how" and your leadership. I recommend one of two books: "Magnetic Sponsoring" by Mike Dillard, or "The Renegade Network Marketer" by Ann Sieg. I got started with Ann Sieg's book, it is very good if you are a beginner. At the same time you can sign up for the Renegade University. It is free and it will get you started with the marketing promotion part of the business.
Once you have the tools (landing page, auto-responder) you are going to need a target market. Read about how to brain storm and focus on you target market here.
I am going to give you two web sites to investigate, in one you can get a landing page started for free, and the second one is an Auto-responder the one that I use.
Blink Web is a site where you can get a landing page or a blog, I don't like their blog because it does not have all the tracking capabilities that you are going to need in the near future. But it is very good to get your landing page started, specially because you can get it for free, and once you feel comfortable with it you
can upgrade for only $14.00 per month. Check them out at here.
Aweber is auto-responder. An auto-responder is essential for you to communicate with your prospects. You create campaigns and as your prospects give you permission to communicate with them, it starts
everybody through the mailing campaign with out you having to mail every one individually. You can try the mailing system for free, before you decide to get it. If you decide to upgrade for 19.95 you'll have all the needed capabilities to start your business, and if you have other businesses you can use it for more than one
business. Visit Aweber here.
If instead of a landing page you are interested on a blog, I recomend the one I use. Square Space is a very functional blog that has all the tracking capabilities that you are going to need in the future. You can try it for free for 14 days.
Read my article on how to focus on your target market, on our next newsletter I am going to give you the guidelines to creating an effective landing page. To build your landing page you are going to need a very specific target market. Once you go through the exercise and focus on your target market, creating a landing page that fits their needs is a lot easier.
Remember, I am here to help you in the road to becoming the leader that you want to be, let me know how I can be of assistance.
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